Question asked: CRM software for small business
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Positioning map
10 of 10 competitors mapped
8 of 10 players shown at this size, the full list is in the report.
Alerts · Last 14 days
ExamplePaysly cut the Team plan price
Price change detected
Recommended move. Hold price for annual customers and offer free migration instead of a matching cut.
Small business CRM in the US is crowded at the low end and consolidating around suites that bundle email, calling and AI note taking. Seat prices cluster between $15 and $65 a month, and two vendors moved AI features from paid add-ons into core plans this quarter.
Small business CRM is a crowded category where buyers compare on ease of setup and price per seat. Pipewise moved AI call notes into its Growth plan at $39 per seat, and Hubly raised its Starter seat from $20 to $25. Changelog pipewise 03 Oct Pricing page hubly 07 Oct
US businesses with 2 to 100 employees spend about $4.2B a year on CRM software. Estimate Method in appendix
10 shown
| Company | Segment | What matters now | Source |
|---|---|---|---|
|
Pipewise pipewise |
Segment Sales-first CRM | What matters nowPipeline CRM for teams of 2 to 50. Moved AI call notes into the Growth plan. | Changelog 03 Oct 2026 |
|
Contactly contactly |
Segment Simple CRM | What matters nowContact manager with a pipeline view, sold to solo founders. | Pricing page 09 Oct 2026 |
|
Dealhaus dealhaus |
Segment Suite | What matters nowCRM plus marketing email and service desk, priced per seat with bundles. | Pricing page 04 Oct 2026 |
|
Leadroom leadroom |
Segment Sales-first CRM | What matters nowBuilt in calling and SMS for inside sales teams. | Pricing page 09 Oct 2026 |
|
Hubly hubly |
Segment Suite | What matters nowFree CRM entry with paid hubs. Raised starter seat price by $5. | Pricing page 07 Oct 2026 |
|
Clientbook clientbook |
Segment Vertical CRM | What matters nowCRM for agencies and consultants with project billing. | Pricing page 09 Oct 2026 |
|
Followup followup |
Segment Simple CRM | What matters nowGmail based CRM, sold through the Workspace marketplace. | Pricing page 09 Oct 2026 |
|
Quotient quotient |
Segment Revenue platform | What matters nowForecasting and revenue intelligence on top of CRM data. | Product page 01 Oct 2026 |
|
Roster CRM rostercrm |
Segment Vertical CRM | What matters nowCRM for home services with scheduling and invoicing. | Pricing page 09 Oct 2026 |
|
Stagebase stagebase |
Segment Sales-first CRM | What matters nowHiring 12 sales roles, opened a Chicago office. | Careers page 06 Oct 2026 |
| Company | Plan | List price | Change |
|---|---|---|---|
| Contactly | Solo | $15 per seat a month | No change |
| Pipewise | Growth | $39 per seat a month | No change |
| Hubly | Starter | $25 per seat a month | +25% |
| Leadroom | Pro | $49 per seat a month | No change |
| Dealhaus | Professional | $65 per seat a month | No change |
TAM
Estimate Modelled$4.2B
Yearly CRM spend of US businesses with 2 to 100 employees
SAM
Estimate Modelled$1.3B
Service businesses with 2 to 25 employees
SOM
Estimate Modelled$13M
Three year obtainable revenue at 1 percent share
Method. Businesses by size times average CRM seats times median observed seat price.
Ten vendors in four segments. Suites win larger teams with bundles, sales-first tools win inside sales teams, and vertical CRMs win service businesses that need scheduling or billing next to contacts.
Seat prices run from $15 to $65. AI features are becoming table stakes in core plans rather than paid add-ons, which pressures vendors that still charge for them separately. Pricing pages 04 to 07 Oct
Service businesses with 2 to 25 staff still glue CRM, quotes and invoices together. A vertical CRM with quoting and payments has room at $30 to $45 per seat.
Include AI notes in the core plan, publish transparent seat pricing and target one service vertical with templates and integrations before going broad.
Move 1
Bundle AI into the core plan
Two leaders already did it this quarter.
Move 2
Own one service vertical
Vertical CRMs show the least price pressure.
Hubly raised the Starter seat price
Price change detected
Recommended move. Target Hubly Starter users with a switching offer and a price lock.
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