Customers
Customer review analysis across your competitors
MarketAgent runs customer review analysis across your competitors, not just your own product. It reads public reviews of each rival, groups them into themes, ranks the most common complaints and pulls out the reasons buyers give for switching, with each quote linked to its review.
Customers on each plan
- Monitored companies
- Startup 5 Team 25 Business 100 Enterprise 300
- Deep research reports per month
- Startup 4 Team 20 Business 50 Enterprise 150
Every fact in the output carries Source capture date
Customers · Review themes across the market
Example“Month end is when we need them, and that is when nobody answers.”
Example output
Complaints and switching reasons in German payroll
This view comes from a saved report with anonymised companies. Slow month end support, painful migration of payroll history and extra fees for year end certificates lead the complaints, while price per employee and an English interface lead the switching reasons.
Read the full saved reportReview themes across 12 payroll vendors
Saved report-
Slow support during month end
Complaint -
Painful migration of payroll history
Complaint -
Extra fees for year end certificates
Complaint -
Price per employee
Switching reason -
English interface for international teams
Switching reason -
Fast onboarding
Praise
Bars show how often a theme appears relative to the most common one in this sample. Review sites last 12 months
Coverage
What review analysis surfaces
Review themes
Recurring topics per competitor, such as support, onboarding, pricing or integrations, ranked by how often they appear.
Top complaints
The problems customers raise most, with the share of reviews that mention each one and links to examples.
Switching reasons
Why buyers left a product or chose another, taken from reviews that name the previous tool.
Praise worth knowing
What customers value in each rival, so your messaging does not attack a strength.
Buyer profile signals
Company size, role and industry mentioned by reviewers, which shows who each competitor really sells to.
Sentiment over time
How the tone of reviews moves after a price change, a launch or an outage.
How it works
Customers in three steps
-
1
Pick the competitors
Choose rivals from your monitored list or from a market map you already ran.
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2
Read the themes
MarketAgent collects public reviews, groups them and shows the themes with counts and example quotes.
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3
Use what you learn
Send complaints and switching reasons into battlecards, positioning and your next brief.
Limits
Customers limits by plan
Plans start at $99 a month billed yearly. The pricing page lists every limit.
| Limit | Startup | Team | Business | Enterprise |
|---|---|---|---|---|
| Monitored companies | 5 | 25 | 100 | 300 |
| Deep research reports per month | 4 | 20 | 50 | 150 |
| Monitoring frequency | Weekly | Daily | Daily | Daily plus real time alerts |
Questions
Customers questions
Review themes are most useful next to the rest of a rival's record. Open the full competitor profiles, turn the top complaints into battlecards and recommended moves, and compare what buyers say with market trend analysis for the same category.
See customers on your own market
Type a company or a category on the homepage and get the first competitors on the map, each with its source.