Alerts
MarketAgent sends competitor alerts when a rival changes something that matters. Set rules such as a price drop over 10 percent, a new pricing tier, a new feature, an executive hire or a funding round, and get the change by email or Slack with the source attached.
Alerts on each plan
Every fact in the output carries Source capture date
Alerts · Last 14 days
ExamplePaysly cut the Team plan price
Price change detected
Recommended move. Hold price for annual customers and offer free migration instead of a matching cut.
Example output
This alert comes from a saved report with anonymised companies. Paysly cut its Team plan from 8 to 6 euro per employee a month, minus 25 percent, and the alert suggests holding price for annual customers and offering free migration instead.
Read the full saved reportPaysly cut the Team plan price
Price change detected
Recommended move. Hold price for annual customers and offer free migration instead of a matching cut.
Kontora opened two enterprise sales roles
Hiring detected
Recommended move. Expect Kontora in mid-market deals from Q1. Refresh the battlecard.
Rule
When any monitored company lowers a list price by more than 10%, send to #competitive in Slack and email the pricing owner.
Coverage
Any list price change above a threshold you set, shown as old price, new price and the change in percent.
Plans added to or taken off a pricing page, including changes to limits and included features.
New features, integrations and products picked up from product pages, changelogs and announcements.
New leadership roles filled or opened, which often signal a change of direction.
New rounds, acquisitions and investor changes from public announcements and filings.
Notable shifts MarketAgent finds on its own, such as a rewritten homepage headline, flagged for your review.
How it works
Pick the companies and the change types, then set thresholds such as price drops over 10 percent.
Send each rule to email, a Slack channel or both, and decide what goes into the weekly digest.
Each alert shows what changed, the source, the date and a recommended response.
Limits
Plans start at $99 a month billed yearly. The pricing page lists every limit.
| Limit | Startup | Team | Business | Enterprise |
|---|---|---|---|---|
| Alert rules | 10 | 50 | 200 | 1,000 |
| Monitoring frequency | Weekly | Daily | Daily | Daily plus real time alerts |
| Monitored companies | 5 | 25 | 100 | 300 |
Questions
Alerts are only as good as what sits behind them. Each one links to the full competitor profile, comes with competitive strategy recommendations, and rolls into the weekly digest. For pricing teams, see how competitor price monitoring works on its own.
Type a company or a category on the homepage and get the first competitors on the map, each with its source.
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