For sales teams
Competitive intelligence for sales teams
Competitive intelligence for sales teams gives reps current answers when a prospect names a competitor. MarketAgent sends competitor price changes and launches to Slack, drafts battlecards and talk tracks with a source on every claim, and keeps them updated as the market moves.
New research
ExampleWhat is the current list price per seat of our three most common competitors in mid-market deals
Jobs to be done
What sales enablement gets from MarketAgent
01
Alert reps when a competitor moves
Price cuts, new tiers and launches are detected and sent to the Slack channel your reps already read. Each alert links to the page that changed.
02
Keep battlecards current
The Strategy module drafts battlecard updates from detected changes, with objections and responses tied to sources. Enablement reviews them before they go out.
03
Give reps talk tracks backed by evidence
Talk tracks quote public pricing, review themes and product facts with links. Reps can show the source if a prospect pushes back.
04
Understand why deals switch
Review mining shows why customers leave or choose each competitor. That feeds discovery questions and objection handling.
Example questions
What sales teams ask MarketAgent
Type a question in plain language. The answer comes back as a structured report with a source and capture date on every fact.
“What is the current list price per seat of our three most common competitors in mid-market deals”
“Draft a talk track for prospects who are comparing us with our largest competitor on implementation time”
“Which features did our main competitor announce in the last 60 days”
“What do customers of this competitor complain about most in public reviews”
“Did any competitor change its contract terms or add a monthly plan this quarter”
“Summarise the positioning of the four competitors we lose to most often”
For the budget owner
An example calculation of the return
Collecting competitor updates, rewriting battlecards and answering rep questions about competitors. Example calculation assuming 20 hours of enablement work a month at a loaded 80 USD per hour, compared with the Team plan billed yearly, without counting deals influenced.
- Hours saved a month
- 20
- Cost of an hour of sales enablement time
- $80
- Time value over a year
- $19,200
- Team plan, billed yearly
- $4,788
20 hours x $80 x 12 months, compared with the yearly price. An example, not a promise. Your numbers depend on how much research you do today.
Which plan fits
Team, from $399 a month billed yearly
Team checks 25 competitors daily with 50 alert rules and five seats for enablement and sales leaders, while alerts reach the rest of the team in Slack. Business fits larger sales orgs that need 100 monitored companies, share links for reps and an audit log.
Questions
Questions from sales teams
Sales teams rely on competitor alerts and battlecard drafts from strategy recommendations. For the wider category, see our guide to competitive intelligence software, and work with product marketing on positioning in the same workspace.
Run your first market map today
Start with the demo on the homepage, then choose a plan when the first competitors are on the map.