Strategy
Competitive strategy recommendations for every change
MarketAgent gives competitive strategy recommendations for each change it detects in your market. When a rival cuts prices or ships a feature, you get a recommended move, a refreshed battlecard draft and the positioning gaps it opens, all tied to sourced facts.
Strategy on each plan
- Monitored companies
- Startup 5 Team 25 Business 100 Enterprise 300
- Deep research reports per month
- Startup 4 Team 20 Business 50 Enterprise 150
Every fact in the output carries Source capture date
Strategy · Recommended moves
ExampleMatch the new SMB price point
Paysly now sets €6 per employee as the reference price for firms under 50 staff.
Lead with English and migration
The two most cited switching reasons in public reviews.
Build the tax advisor channel early
Advisors run payroll for a large share of small firms.
Gap. English first payroll with German statutory reporting
Example output
Recommended moves after a competitor price cut
These moves come from a saved report with anonymised companies. After Paysly set 6 euro per employee as the new SMB reference price, the recommendations are to match the price point, lead with English and migration and build a tax advisor channel early.
Read the full saved reportRecommended moves
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1
Match the new SMB price point
Paysly now sets €6 per employee as the reference price for firms under 50 staff.
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2
Lead with English and migration
The two most cited switching reasons in public reviews.
-
3
Build the tax advisor channel early
Advisors run payroll for a large share of small firms.
Battlecard draft
vs Paysly- Where they win
- Lowest list price for firms under 50 staff since the 9 October cut.
- Where we win
- English first interface and free migration of payroll history.
- Landmine question
- "What support hours do you guarantee in the last three days of the month?"
Coverage
What the strategy view gives you
Recommended moves
A short what to do about it note for every significant change, with the reasoning and the facts behind it.
Battlecard drafts
Per competitor cards with strengths, weaknesses, pricing, common objections and how to answer them.
Positioning gaps
Buyer needs and segments no rival covers well, based on the market map and review analysis.
Pricing responses
Options for reacting to a price change, such as holding, matching or bundling, with the trade offs spelled out.
Messaging angles
Claims you can make credibly against each rival, drawn from complaints and switching reasons in public reviews.
Priority list
Recommended moves ranked by how many facts support them and how directly they touch your segment.
How it works
Strategy in three steps
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1
Detect the change
Monitoring picks up a price cut, launch, hire or funding round and records it with a source.
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2
Get the recommendation
MarketAgent drafts a recommended move and updates the battlecard for that competitor.
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3
Decide and share
Edit the draft, assign it to your team and include it in the next brief.
Limits
Strategy limits by plan
Plans start at $99 a month billed yearly. The pricing page lists every limit.
| Limit | Startup | Team | Business | Enterprise |
|---|---|---|---|---|
| Monitored companies | 5 | 25 | 100 | 300 |
| Deep research reports per month | 4 | 20 | 50 | 150 |
| Seats | 1 | 5 | 15 | 50 |
Questions
Strategy questions
Strategy builds on everything else MarketAgent tracks. Recommendations start from competitor alerts, battlecards draw on customer review analysis, and teams that equip sellers can read more about sales intelligence and product marketing use cases.
See strategy on your own market
Type a company or a category on the homepage and get the first competitors on the map, each with its source.