Market intelligence platform that keeps your whole team current
A market intelligence platform gives a team one shared, current view of its market: competitors, customers, pricing, trends and regulation. MarketAgent builds that view from public sources, keeps it updated automatically and delivers what changed to each person who needs it.
What is a market intelligence platform
A market intelligence platform is a shared system that continuously gathers and organises information about a company's market, competitors, customers and trends, so teams across strategy, product, marketing and sales work from the same up to date facts.
Weekly brief · 06 to 12 Oct 2026
ExamplePaysly reset the SMB price point. Kontora moves up market.
Paysly cut its Team plan from €8 to €6 per employee a month Pricing page paysly 09 Oct .
Kontora opened two enterprise sales roles in Munich Careers page kontora 05 Oct .
2
price changes
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hiring signals
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regulation
Why one shared view matters
In most companies, market knowledge lives in pieces. Product marketing has a competitor deck, strategy has a market sizing model from last year, sales has its own notes on objections, and leadership reads something different in the news. Each piece is partly right and partly out of date, and decisions get made on whichever piece someone found first.
A market intelligence platform replaces those pieces with one source of truth that updates itself. Everyone sees the same competitor profiles, the same market map and the same changes, with the source behind each fact.
Four layers of intelligence in one place
MarketAgent covers four layers that together describe a market. The market map shows segments, players and size. Competitor profiles track pricing, products, messaging, hiring and funding. The customer layer mines public reviews for themes and switching reasons. The trends module follows news, regulation and emerging players in your category.
Each layer feeds the others. A new entrant spotted in trends appears on the map and can be added to monitoring in one step. A wave of complaints about a competitor in reviews shows up next to its pricing change in the same week.
Built for a team, not a single analyst
Intelligence only helps if it reaches the right people in a form they read. Team includes 5 seats, Business 15 and Enterprise 50, with roles so admins manage monitoring while others read and comment. Alerts route by rule to email or Slack, and briefs go out weekly and monthly.
- Strategy teams get market maps and sizing for planning, see market intelligence for strategy teams
- Product marketing gets launches, messaging changes and battlecard drafts
- Sales gets pricing alerts and talk tracks, see sales intelligence
- Leadership gets a monthly brief with the moves that matter
Governance and trust
A platform that many people rely on needs clear rules. MarketAgent uses public sources only, attaches a source link and capture date to every fact, and labels inferred numbers as Estimate. Business adds an audit log, and Enterprise adds SAML single sign-on, SCIM provisioning, an API and webhooks. Your data is not used to train models. Details are on the security page.
Budget owners usually ask how the cost compares with the alternative. An analyst who maintains a market map and competitor files spends a large share of each month on collection rather than judgement. Team costs $4,788 a year billed yearly and does the collection continuously, which frees that analyst to interpret, advise and run the interviews software cannot do. Compare plans on the pricing page.
Buyer checklist
How to evaluate a market intelligence platform
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Breadth across layers
Check that it covers market size, competitors, customers and trends, not just one of them.
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Automatic freshness
The platform should update itself, with a visible check cadence per company.
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Evidence on every fact
Shared intelligence needs sources and dates so nobody repeats a wrong number.
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Seats and roles
Make sure the plan fits your team size and lets you separate admins from readers.
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Delivery that people read
Briefs and targeted alerts beat a dashboard nobody opens.
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Security controls
Look for audit logs and single sign-on if your company requires them.
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Data access
An API and exports let you combine market data with your own systems.
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Clear pricing
A published price per plan makes budgeting and approval straightforward.
Approaches compared
Four ways to get the job done
If your work depends on searching broker research, earnings calls and financial filings, a specialist financial research suite such as AlphaSense will serve that part better.
| Criterion | Spreadsheets and analysts | Enterprise CI suites | Generic chat AI | MarketAgent |
|---|---|---|---|---|
| Coverage of market, competitors, customers and trends | Whatever the analyst covers | Strong on competitors, lighter on sizing | Ad hoc answers | All four layers |
| Shared source of truth | Files and decks | Yes | No, each chat is separate | Yes, with seats and roles |
| Freshness | Periodic refreshes | Continuous | Depends on the question | Weekly or daily checks, real-time on Enterprise |
| Deep financial document search | Manual | Specialist suites excel here | Limited | Not a focus, public web sources |
| SSO, audit log and API | Not applicable | Usually available | Varies | Audit log on Business, SSO and API on Enterprise |
| Delivery to stakeholders | Email and meetings | Newsletters and battlecards | None | Alerts, weekly and monthly briefs |
| Annual cost | Analyst salary | Five figures and up (public estimates) | Low | From $1,188 to $29,988 billed yearly |
Questions
Common questions about market intelligence platform
Give your team one current view of the market
Choose a plan, invite your team and let MarketAgent keep everyone on the same facts.