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MarketAgent

MarketAgent and PitchBook

PitchBook alternative for market research, market sizing and competitor pricing

If you want a PitchBook alternative for the research side of the job, MarketAgent is a self-serve AI agent that builds TAM, SAM and SOM with the method written out, maps the competitors in a market and lists their pricing tiers. Every fact links to its public source, plans start at $99 a month billed yearly, and there is no sales call before you can buy.

Map my market See pricing
Self-serve plans, sourced reports, weekly monitoring

Market Map · Payroll software in Germany

Example

TAM est.

€1.1B

SAM est.

€420M

SOM est.

€8M

About PitchBook

PitchBook (pitchbook.com) is a financial data platform owned by Morningstar. It covers private companies, venture and private equity deals, funds, investors, limited partners and M&A, and it is built for investors, bankers and corporate development teams who track who raised what and who owns whom. PitchBook does not publish prices. Third party buyer guides report roughly 12,000 to 40,000 USD a year depending on seats and data modules, and contracts are normally annual and negotiated with sales.

pitchbook.com · based on public information. Prices are public estimates and can change.

About MarketAgent

A self-serve AI agent that answers market questions with sourced reports, maps and sizes markets, monitors competitors daily or weekly and recommends what to do about each change. Plans from $99 a month billed yearly, with the price on the page for every plan.

Side by side

PitchBook and MarketAgent compared

Swipe the table to see the MarketAgent column

PitchBook and MarketAgent feature comparison
Criterion PitchBook MarketAgent
Pricing Quote only, third party reports describe roughly 12,000 to 40,000 USD a year depending on seats and modules From $99 a month billed yearly ($199 monthly), Team includes 5 seats, Enterprise $2,499 a month billed yearly
Core data Deals, funding rounds, valuations, cap tables, funds, investors and exits Market size, competitor profiles, pricing tiers, positioning and recent moves from public sources
Market sizing Not a sizing tool, you build the estimate from deal and company data TAM, SAM and SOM for your segment, top down and bottom up, estimates labelled Estimate
Private company coverage Deep, including funding history and investor lists Public information only, no proprietary deal database
Competitor pricing Not covered Pricing tiers listed per competitor, with alerts when a price changes
Fund and LP data Core strength Not covered
Workflow Search, screens and exports, integrations with CRM and Excel Ask for a market and get a finished report with sources on every fact
Buying process Demo, sales quote and annual contract Self-serve checkout on every plan, one time demo market map on the homepage

Competitor details come from public sources and third party public estimates as of October 2026. Check pitchbook.com for current terms.

When PitchBook is the better choice

  • You track venture and private equity deals, funding rounds, valuations, investors or limited partners, and you need the deal record itself.
  • You are an investor, banker or corporate development team that sources targets, builds comps and needs exports into Excel or a CRM.
  • Your workflow depends on fund performance, cap table and exit data that public sources do not provide.

When MarketAgent fits better

  • You use PitchBook mostly for market context and competitor lists, and a 12,000 USD plus contract is hard to justify for that.
  • You need TAM, SAM and SOM for a specific niche with the method and sources on the page so a board or client can check it.
  • You want competitor pricing tiers and an alert when a rival changes price or launches a product.
  • You are a founder, consultant or product team that needs to buy today without a demo and a sales quote.

Trying MarketAgent next to PitchBook

Most teams that search for a PitchBook alternative are paying for a deal database and using a small slice of it. If the slice is competitor names and a rough market size, test that directly. Take a market you looked up in PitchBook, ask MarketAgent for the TAM, SAM and SOM of the same segment and compare the competitor list, the pricing detail and the sources.

Investors and corporate development teams that live in deal flow usually keep PitchBook and add MarketAgent for the market sizing and competitor pricing work that sits around a deal. Founders and consultants who only needed market context often replace it with a monthly plan. Yearly plans are half the monthly price, see MarketAgent pricing, the market sizing method, research for venture capital and private equity, the CB Insights alternative page, the Crunchbase alternative page, or what PitchBook costs for a startup.

Questions

Questions about switching from PitchBook

PitchBook does not publish prices and sells annual contracts through sales. Third party buyer guides report roughly 12,000 to 40,000 USD a year depending on seats and data modules. MarketAgent lists every plan, from $99 a month billed yearly to $2,499 a month for Enterprise.

It depends on the job. Crunchbase and Dealroom cover funding data at lower prices, CB Insights covers tech markets and company profiles, and MarketAgent builds a sourced report on a market with sizing, competitors and pricing from $99 a month billed yearly.

Yes, if you need market context more than deal records. MarketAgent starts at $99 a month billed yearly, builds market sizing and competitor research for the category you define, and lists competitor pricing. For funding rounds and investor data, Crunchbase is the usual lower priced option.

For market sizing, competitor profiles and pricing research, often yes. For deal, fund, investor and cap table data, no. MarketAgent uses public sources only and does not include a proprietary deal database.

It is worth it when you raise often and need investor lists and deal comps. If you mainly need a market size and competitor view for a deck or plan, the contract price is hard to justify, and a sourced estimate on a monthly plan covers the need.

Compare on your own market

Run the demo with a company or category you know well and judge the sources yourself.

Map my market See pricing
Map my market