Competitive intelligence pricing for Klue, Crayon, AlphaSense and self-serve AI agents

Most enterprise CI vendors do not publish a price list. You book a demo, scope the number of competitors, users and integrations, and receive an annual quote. The figures below come from public sources: vendor pricing pages where they exist, and published buyer data from the procurement platform Vendr where they do not. Treat third party figures as a range to plan against, not a quote.

Klue and Crayon land in almost the same place. Vendr reports a median of about 30,000 USD a year for each, with Klue deals ranging from roughly 16,000 to 60,000 USD and Crayon deals from roughly 13,000 to 46,000 USD. AlphaSense is priced mostly per seat, and public estimates put it between about 12,000 and more than 50,000 USD a year depending on seats and content packages.

At the other end, Competely lists Starter, Pro and Scale plans at 39, 59 and 99 USD a month. That buys a fast competitor comparison table, not ongoing monitoring or market sizing. You can read the detailed trade offs on our Klue alternative, Crayon alternative and Competely alternative pages.

• Klue: quote only, Vendr median about 30,000 USD a year.
• Crayon: quote only, Vendr median about 30,000 USD a year, enterprise deals above 100,000 USD in public estimates.
• AlphaSense: mostly per seat, public estimates of about 12,000 to 50,000 USD plus a year.
• Competely: listed at 39 to 99 USD a month.
• MarketAgent: listed at $199 to $4,999 a month, or $99 to $2,499 a month billed yearly.

Five things move an enterprise CI quote. The number of competitors you track is the first, because each one adds sources to monitor. Seats come second, and many vendors price viewers and editors differently. Integrations with Salesforce, Slack, Gong or Highspot often sit in a higher tier. Onboarding and professional services, such as building your first battlecards, can be quoted on top of the subscription. And multi year terms lower the yearly price while raising the total commitment.

Before a demo call, write down how many competitors matter in your deals, who needs to read the output and who needs to edit it, and which tools the output must reach. That list is what the vendor will price, and having it ready keeps the first quote close to the final one. Vendr also reports that buyers negotiate an average of about 18 percent off Klue list quotes, so the first number is rarely the last.

The subscription is only part of the bill. Enterprise CI platforms are built around a competitive intelligence manager who curates feeds, writes battlecards and keeps them current. If you do not have that person, someone in product marketing absorbs the work. The BLS puts the median pay of a US market research analyst at 76,950 USD a year (May 2024), so even half a role costs more than most licenses.

Time to value is the other hidden cost. A quote driven purchase with security review and onboarding often takes four to eight weeks before the first useful output. A self-serve tool with a listed price can produce a sourced competitor profile the same day, which matters when a board meeting or a pricing decision is two weeks away.

MarketAgent prices by workspace plan, with seats included. Startup is $199 a month or $99 a month billed yearly, with 4 deep research reports, 5 monitored companies checked weekly and 1 seat. Team is $799 a month or $399 billed yearly, with 20 reports, 25 companies checked daily and 5 seats. Business is $1,999 or $999 billed yearly, with 50 reports, 100 companies and 15 seats. Enterprise is $4,999 or $2,499 billed yearly, with 300 companies, real time alerts, SSO, SCIM and the API.

Every plan, Enterprise included, has self-serve checkout on the pricing page. There is no free plan; the homepage runs one demo market map without an account so you can judge the output first. For ongoing tracking, see how competitor monitoring works, or compare categories in competitive intelligence software.