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MarketAgent

Competitors

Competitor analysis software with a live profile for every rival

MarketAgent is competitor analysis software that builds a live profile for each rival from public sources. Pricing, features, messaging, hiring, funding, reviews and search and social footprint sit on one page, and every change is logged with a link and a date.

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Competitors on each plan

Monitored companies
Startup 5 Team 25 Business 100 Enterprise 300
Monitoring frequency
Startup Weekly Team Daily Business Daily Enterprise Daily plus r...

Every fact in the output carries Source capture date

One live profile per rival

Competitors · 12 profiled across 5 segments

Example
  • L

    LohnwerkMid-market suite

    Bundles payroll with time tracking and absence management. Sells annua...

  • P

    PayslySMB payroll

    Cut the Team plan from 8 to 6 euro per employee a month. Targets firms...

  • G

    GehaltioFreelancer payroll

    Self-serve payroll for micro companies and mini-jobs. Monthly plans on...

  • K

    KontoraPayroll plus HR

    Payroll with a light HR file. Hiring two enterprise account executives...

  • A

    AbrechnaEnterprise payroll

    Managed payroll service with dedicated payroll experts. Quote based pr...

Example output

A competitor profile with a tracked price cut

This profile comes from a saved report with anonymised companies. It shows Paysly cutting its Team plan from 8 to 6 euro per employee a month, a 25 percent drop, next to its hiring and messaging history.

Read the full saved report
K

Kontora

Payroll plus HR · Germany

Monitored daily 1 change this week
Pricing
Business plan €9.00 per employee a month, no change in 30 days Pricing page 06 Oct 2026
Product
Payroll with a light HR file, absence requests added this quarter Product page 03 Oct 2026
Messaging
Homepage headline moved from "payroll made simple" to mid-market HR Homepage 04 Oct 2026
Hiring
Two enterprise account executives in Munich Careers page 05 Oct 2026
Funding
No new round in the last 12 months Press page 01 Oct 2026
Reviews
Praised for onboarding, criticised for month end support wait times Review sites last 12 months
Search and ads
Bidding on mid-market payroll terms since September Search results 07 Oct 2026

Coverage

What each competitor profile tracks

Pricing pages

Plans, list prices, units and limits, with the full history of every price change and the date it appeared.

Product and features

New features, retired features, integrations and changelog entries, taken from product pages and release notes.

Messaging

Homepage headlines, positioning claims and target audience, compared with the previous version so shifts stand out.

Hiring

Open roles by function and location, which shows where a rival invests before it announces anything.

Funding and M&A

Rounds, acquisitions and leadership changes from press releases, filings and public news.

Reviews, search and social

Review ratings and themes, visible organic and paid search presence, social activity and news coverage in one timeline.

How it works

Competitors in three steps

  1. 1

    Add your rivals

    Enter company names or websites, or pull them straight from a market map you already ran.

  2. 2

    Get the first profile

    MarketAgent reads the public pages of each company and fills the profile with sourced, dated facts.

  3. 3

    Watch the changes

    Checks run weekly or daily depending on your plan, and every detected change lands in the timeline and your alerts.

Limits

Competitors limits by plan

Plans start at $99 a month billed yearly. The pricing page lists every limit.

Limit StartupTeamBusinessEnterprise
Monitored companies 525100300
Monitoring frequency WeeklyDailyDailyDaily plus real time alerts
Seats 151550

Questions

Competitors questions

Profiles feed the rest of the product. Turn any tracked item into competitor alerts, see what buyers say about each rival with customer review analysis, and read how ongoing competitor monitoring works across a full competitive set.

Public sources only, including websites, pricing pages, changelogs, job boards, press releases, filings, public review sites and search and social pages. Every fact shows its source link and capture date.

Startup checks monitored companies weekly. Team and Business check daily. Enterprise checks daily and adds real time alerts on the changes you mark as urgent.

Startup covers 5 monitored companies, Team 25, Business 100 and Enterprise 300. This is a limit on companies monitored at the same time, so you can swap one rival for another.

No. It reads what any visitor can see in public. It does not create accounts on competitor products, bypass logins or use paid data that you have not provided.

The profile keeps the last captured value with its date and flags the item for a fresh read, so you never see a guess presented as a current fact.

Most product marketing teams start on Team, which covers 25 competitors checked daily, 5 seats with roles and weekly and monthly briefs.

See competitors on your own market

Type a company or a category on the homepage and get the first competitors on the map, each with its source.

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