For VC and private equity teams
Market research for VC and private equity due diligence
Market research for VC and private equity due diligence has to be fast and defensible. MarketAgent builds a market map, a competitor landscape and a sized market for a deal in hours, with a source and capture date on every fact, then keeps monitoring portfolio companies.
New research
ExampleBuild a market map of vertical SaaS for independent veterinary clinics in the US with every player and its funding
Jobs to be done
Deal and portfolio work MarketAgent speeds up
01
Map the market of a target in hours
Segments, players and positioning for the target category are ready the same day, with around 30 competitors profiled. The associate checks and sharpens the map instead of building it from zero.
02
Size the market with a method the IC can follow
TAM, SAM and SOM come with inputs, sources and the steps of the calculation. Calculated figures are labelled Estimate, which keeps the memo honest.
03
Read customer sentiment before reference calls
Review mining surfaces recurring complaints and switching reasons for the target and its competitors. Reference calls then test specific hypotheses.
04
Monitor portfolio companies and their competitors
Business checks up to 100 companies daily for pricing, launches, hiring and funding. Monthly briefs give partners a short view of what moved around each holding.
Example questions
What VC and private equity teams ask MarketAgent
Type a question in plain language. The answer comes back as a structured report with a source and capture date on every fact.
“Build a market map of vertical SaaS for independent veterinary clinics in the US with every player and its funding”
“Size the market for compliance automation software for European fintechs with a method and sources”
“Who are the ten closest competitors to this company and how do their prices compare per seat”
“What do public reviews say about the implementation time of this company and its three main rivals”
“Which companies in the cold chain monitoring market were acquired in the last three years and by whom”
“List hiring trends at the five largest competitors of our portfolio company over the last two quarters”
For the budget owner
An example calculation of the return
Building market maps, competitor lists and market size estimates for screened deals, plus portfolio competitor tracking. Example calculation assuming 40 associate hours a month at a loaded 120 USD per hour, compared with the Business plan billed yearly, without counting external market studies avoided.
- Hours saved a month
- 40
- Cost of an hour of associate and analyst time
- $120
- Time value over a year
- $57,600
- Business plan, billed yearly
- $11,988
40 hours x $120 x 12 months, compared with the yearly price. An example, not a promise. Your numbers depend on how much research you do today.
Which plan fits
Business, from $999 a month billed yearly
Business includes 20 market maps and 50 deep reports a month, 100 monitored companies, 15 seats, share links and an audit log, which fits a fund screening deals and watching a portfolio. Enterprise suits larger platforms that want the data in their own systems through the API.
Questions
Questions from VC and private equity teams
Deal teams typically combine a market map with market sizing for the investment memo, and use customer review mining before reference calls. For portfolio work, competitor tracking keeps an eye on the rivals of each holding.
Run your first market map today
Start with the demo on the homepage, then choose a plan when the first competitors are on the map.