Trends
Market trend analysis with a source on every signal
MarketAgent does market trend analysis by watching the news, regulation, category momentum and new entrants in your market. Each signal is short, dated and linked to the page it came from, so you can tell a real shift from noise in seconds.
Trends on each plan
- Deep research reports per month
- Startup 4 Team 20 Business 50 Enterprise 150
- Monitored companies
- Startup 5 Team 25 Business 100 Enterprise 300
Every fact in the output carries Source capture date
Trends · News and regulation
Example-
Regulation Government notice 07 Oct
Social insurance reporting format changes from January 2027
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Funding Press release 30 Sep
Personalia raised a Series B to expand its payroll module
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New entrant Blog 08 Oct
Teamgehalt launched an English interface and free migration
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Hiring Careers page 05 Oct
Kontora opened two enterprise sales roles in Munich
Example output
Trend signals for payroll software in Germany
This example comes from a saved report with anonymised companies. It shows an upcoming change to social insurance reporting in 2027, the first SMB price cut of the year and two new entrants in the payroll segment.
Read the full saved reportTrends in payroll software, Germany
Last 30 days-
09 Oct 2026 · Price
Paysly cut its SMB Team plan by 25 percent, the first price cut in the segment this year Pricing page
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08 Oct 2026 · New player
Teamgehalt launched an English interface and free migration of payroll history Blog
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30 Sep 2026 · Funding
Personalia raised a Series B to expand its payroll module Press release
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24 Sep 2026 · Regulation
Draft change to social insurance reporting formats for 2027 published for consultation Official notice
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15 Sep 2026 · Momentum
More vendors bundle time tracking with payroll for shift based industries Product pages
Coverage
Signals the trend view follows
Industry news
Launches, partnerships, outages and leadership moves across the category, grouped by topic instead of a raw feed.
Regulation changes
New rules, consultations and deadlines that affect what products must do, with the official source linked.
Category momentum
Which segments see more launches, hiring and funding, and which are quieting down.
Emerging players
New companies that start appearing in the category, with a one line profile and the first source that mentioned them.
Pricing direction
Whether list prices across the category move up or down, based on tracked pricing pages.
Topic shifts
Themes that start showing up in competitor messaging, such as AI features or compliance claims.
How it works
Trends in three steps
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1
Set the category
Choose the market and region you care about, or start from a market map.
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2
Read the signals
MarketAgent collects public news, regulatory pages and company updates and groups them into trends with sources.
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3
Act on the big ones
Turn a trend into an alert rule, a research question or a section in your weekly brief.
Limits
Trends limits by plan
Plans start at $99 a month billed yearly. The pricing page lists every limit.
| Limit | Startup | Team | Business | Enterprise |
|---|---|---|---|---|
| Deep research reports per month | 4 | 20 | 50 | 150 |
| Monitored companies | 5 | 25 | 100 | 300 |
| Monitoring frequency | Weekly | Daily | Daily | Daily plus real time alerts |
Questions
Trends questions
Trends explain why a market moves. To measure how big it is, run market map software on the same category. To get notified when a trend touches a rival, set up competitor alerts, and to see trends in a wider frame read about our market intelligence platform.
See trends on your own market
Type a company or a category on the homepage and get the first competitors on the map, each with its source.