For product marketers
Competitive intelligence for product marketing teams
Competitive intelligence for product marketing is about catching competitor launches, price changes and messaging shifts before sales hears about them on a call. MarketAgent watches your competitive set daily, explains what changed and drafts battlecard updates with a source on every claim.
New research
ExampleWhat changed on the pricing pages of our top eight competitors in the last 30 days
Jobs to be done
Product marketing jobs MarketAgent covers
01
Track launches and feature releases
Product pages, changelogs and announcements of your competitors are checked daily on Team. New features show up as alerts with a link to the page that changed.
02
Watch pricing and packaging
New tiers, removed plans, changed limits and price cuts are detected and compared with your own pricing. You see the before and after with capture dates.
03
Refresh battlecards without starting over
The Strategy module drafts battlecard updates from the latest changes, including objections and proof points with sources. You edit the draft instead of writing it from a blank page.
04
Read the customer voice of competitors
Review mining groups public reviews into themes, complaints and switching reasons. That gives positioning work evidence from real buyers.
05
Brief sales and leadership on a schedule
Weekly and monthly briefs summarise what moved in the market. They go out by email and export to PDF for the sales meeting.
Example questions
What product marketers ask MarketAgent
Type a question in plain language. The answer comes back as a structured report with a source and capture date on every fact.
“What changed on the pricing pages of our top eight competitors in the last 30 days”
“Summarise how each competitor describes its AI features on its homepage and product pages”
“What are the most common reasons reviewers give for switching away from our two largest competitors”
“Draft a battlecard against our main competitor for mid-market deals in healthcare”
“Which competitors launched an integration with Salesforce or HubSpot this quarter”
“Compare the free trial and onboarding offers of every competitor in our category”
For the budget owner
An example calculation of the return
Checking competitor sites, collecting launch news, updating battlecards and writing the monthly competitive update. Example calculation assuming 25 hours of manual tracking and writing a month at a loaded 85 USD per hour, compared with the Team plan billed yearly.
- Hours saved a month
- 25
- Cost of an hour of product marketing time
- $85
- Time value over a year
- $25,500
- Team plan, billed yearly
- $4,788
25 hours x $85 x 12 months, compared with the yearly price. An example, not a promise. Your numbers depend on how much research you do today.
Which plan fits
Team, from $399 a month billed yearly
Team checks 25 competitors daily, includes 50 alert rules, weekly and monthly briefs and five seats, which covers a product marketing team and a few sales leaders. Business adds share links for the wider sales org and 100 monitored companies.
Questions
Questions from product marketers
Product marketers lean on competitor alerts for launches and competitor price monitoring for packaging changes. Battlecard drafts come from the strategy recommendations module, and teams that support reps directly often pair this with the sales intelligence setup.
Run your first market map today
Start with the demo on the homepage, then choose a plan when the first competitors are on the map.