MarketAgent and IBISWorld
IBISWorld alternative for industry research, market sizing and competitor pricing
If you want an IBISWorld alternative that sizes the exact market you sell into, MarketAgent is a self-serve AI agent that builds TAM, SAM and SOM with the method written out, maps the competitors in that market, lists their pricing tiers and keeps watching them. Every fact links to its public source, and plans start at $99 a month billed yearly.
About IBISWorld
IBISWorld (ibisworld.com) is an industry research publisher founded in 1971 in Melbourne. Its analysts write standardized industry reports with revenue, growth, five year forecasts, Porter style competitive forces, key players and financial benchmarks, built largely on national statistics such as the US Economic Census. Commercial banks, accounting firms, consultants, procurement teams and universities use it for credit memos, client research and benchmarks. Its help center lists a single US Industry Research Report at 2,850 USD and an Industry Spotlight Report at 800 USD; annual memberships are quoted by a sales representative, and SpendHound reports average spend of about 7,700 USD a year for SMB customers and about 42,000 USD for enterprise customers.
ibisworld.com · based on public information. Prices are public estimates and can change.
About MarketAgent
A self-serve AI agent that answers market questions with sourced reports, maps and sizes markets, monitors competitors daily or weekly and recommends what to do about each change. Plans from $99 a month billed yearly, with the price on the page for every plan.
Side by side
IBISWorld and MarketAgent compared
Swipe the table to see the MarketAgent column
| Criterion | IBISWorld | MarketAgent |
|---|---|---|
| Pricing | 2,850 USD per US industry report, 800 USD per Spotlight; memberships quote only (SpendHound average about 7,700 USD a year SMB, 42,000 USD enterprise) | From $99 a month billed yearly ($199 monthly), Enterprise $2,499 a month billed yearly |
| Buying process | Buy single reports online or request a demo and quote for a membership | Self-serve checkout on every plan, one time demo market map on the homepage |
| Unit of research | Fixed industry codes, written by in-house analysts | The exact category you define, for example payroll software for US dental clinics |
| Market sizing | Industry revenue and five year forecasts per industry code | TAM, SAM and SOM for your segment, top down and bottom up, method written out, estimates labelled Estimate |
| Competitors | Key players and market share for larger firms in the industry | Competitor profiles with pricing tiers, positioning and recent moves, including small and private rivals |
| Freshness | Reports updated one to four times a year | Reports built when you ask; competitors checked weekly to daily with alerts |
| Financial benchmarks | Industry ratios by asset size band, used in credit and lending work | No industry ratio benchmarks |
| Sources | Analyst methodology and government statistics, cited at report level | A source link and capture date on every fact in every report |
| Coverage | Industry reports across dozens of countries plus procurement research | Any market reachable through public web sources, English language strongest |
Competitor details come from public sources and third party public estimates as of October 2026. Check ibisworld.com for current terms.
When IBISWorld is the better choice
- You write credit memos or lending reviews and need standardized industry risk and financial ratio benchmarks a credit committee already accepts.
- You need a consistent analyst written report for hundreds of industry codes, including old line sectors with little online footprint.
- Your team cites one recognized publisher in audits, valuations or academic work and needs the same format every time.
When MarketAgent fits better
- Your market is a niche inside an industry code, such as a software category or a service for one vertical, and the industry total is too broad to use.
- You need the sizing method and every input source on the page so an investor, board or client can check it.
- You also need the competitors in that niche, their current pricing tiers and an alert when one of them changes price or launches a product.
- You need answers for a few markets a month and would rather pay a monthly plan than 2,850 USD per report or an annual membership.
Trying MarketAgent next to IBISWorld
Most people who look for an IBISWorld alternative are not unhappy with the reports. They are sizing a narrower market than an industry code covers, or they need the competitor and pricing detail a sector overview leaves out. Test that directly. Take a market you sized from an IBISWorld report, ask MarketAgent for TAM, SAM and SOM of the same segment, and compare the method, the sources and the competitor list side by side.
Banks, accounting firms and consultancies that use IBISWorld benchmarks in credit or valuation work usually keep that membership and add MarketAgent for the niche questions, competitor monitoring and client specific sizing. Founders, product marketers and strategy teams who only bought single reports for a deck or a plan often replace them with a monthly plan.
Questions
Questions about switching from IBISWorld
Compare on your own market
Run the demo with a company or category you know well and judge the sources yourself.