MarketAgent and Crayon
Crayon alternative with self-serve plans and market sizing
If you want a Crayon alternative with a price on the page, MarketAgent is a self-serve agent for competitor monitoring that also does market research: market maps, TAM, SAM and SOM, and answers to any market question, each fact with a source.
Pricing · Price per employee a month
ExampleAbout Crayon
Crayon (crayon.co) is known for competitive intelligence built around sales enablement: tracking competitor changes and turning them into battlecards and updates for sales teams. Pricing is quote only. Third party public estimates put typical contracts at about 20,000 to 40,000 USD a year, with enterprise deals above 100,000 USD, and buying usually starts with a demo call.
crayon.co · based on public information. Prices are public estimates and can change.
About MarketAgent
A self-serve AI agent that answers market questions with sourced reports, maps and sizes markets, monitors competitors daily or weekly and recommends what to do about each change. Plans from $99 a month billed yearly, with the price on the page for every plan.
Side by side
Crayon and MarketAgent compared
Swipe the table to see the MarketAgent column
| Criterion | Crayon | MarketAgent |
|---|---|---|
| Pricing | Quote only, public estimates of about 20,000 to 40,000 USD a year, enterprise 100,000 USD plus | From $99 a month billed yearly, Enterprise $2,499 a month billed yearly |
| Buying process | Demo call before buying | Self-serve checkout on every plan, including Enterprise |
| Main focus | Competitive intelligence for sales enablement | Market research plus competitor monitoring and recommended moves |
| Market sizing | Not part of its public positioning | TAM, SAM and SOM with method, estimates labelled Estimate |
| Research questions | Focused on tracked competitors | Any market question in plain language, answered as a sourced report |
| Monitoring cadence | Ongoing competitor tracking | Weekly on Startup, daily on Team and Business, real time alerts on Enterprise |
| Sources | Known for collecting competitor signals from many channels | Public sources only, a source link and capture date on every fact |
| Seats | Set in the quote | 1, 5, 15 or 50 seats depending on plan |
| Security features | Enterprise features covered in the sales process | Roles from Team, audit log from Business, SSO (SAML) and SCIM on Enterprise |
Competitor details come from public sources and third party public estimates as of October 2026. Check crayon.co for current terms.
When Crayon is the better choice
- You run a large sales enablement program with many reps and a dedicated competitive intelligence team.
- You want a vendor that works with you through onboarding and rollout of battlecards across the sales org.
- Your budget and procurement process are built around annual enterprise contracts negotiated with a sales team.
When MarketAgent fits better
- You need market sizing and market maps as well as competitor tracking, in one workspace.
- You want to see the price and start the same day, without a call.
- You ask open research questions such as whether to enter a new country, not only what competitors changed.
- You want a source link and capture date on every fact in every report.
Trying MarketAgent next to Crayon
Many teams run MarketAgent next to an existing tool for a month first. Pick a monthly plan, add the competitors you already track and compare what each tool catches and how fast.
If you move over, list your competitors and alert rules, add them as monitored companies, and run a market map of your category to rebuild the landscape with sources. Yearly plans are half the monthly price and come with an invoice.
Questions
Questions about switching from Crayon
Compare on your own market
Run the demo with a company or category you know well and judge the sources yourself.