For founders and CEOs
Competitive intelligence for founders and CEOs
Competitive intelligence for founders and CEOs means knowing who you compete with, what they charge and what they just shipped, without spending your evenings on it. MarketAgent builds a sourced competitor landscape for your board deck and then checks it every week.
New research
ExampleWho are the 20 closest competitors to a scheduling tool for dental clinics in the US and how do they price per location
Jobs to be done
What founders hand over to MarketAgent
01
Keep the competitor slide true
The landscape in your deck is rebuilt from current pricing pages, product pages and news, with a source on every cell. Before the next board meeting you export it instead of redoing it by hand.
02
Answer investor questions about the market
Ask for the size of your segment and get a TAM, SAM and SOM with the method written out and every estimate labelled Estimate. You can defend each number because you can open its source.
03
Hear about competitor moves the same week
Five monitored competitors are checked weekly for price changes, new tiers, launches, executive hires and funding. A weekly brief lands in your inbox with what changed and what it means.
04
Decide on pricing with evidence
MarketAgent lays out the plans, prices and limits of every competitor side by side. When one of them cuts prices, the Strategy module drafts the responses worth considering.
Example questions
What founders and CEOs ask MarketAgent
Type a question in plain language. The answer comes back as a structured report with a source and capture date on every fact.
“Who are the 20 closest competitors to a scheduling tool for dental clinics in the US and how do they price per location”
“Size the market for expense management software for companies with 50 to 500 employees in the UK”
“Which competitors in contract management software raised funding in the last 12 months and how much”
“Compare the onboarding promises on the homepages of our five main competitors”
“What do G2 reviewers complain about most for the top three tools in our category”
“Which new players entered the AI note taking market for sales teams this year”
For the budget owner
An example calculation of the return
Updating the competitor slide, market size page and pricing comparison before board meetings and fundraising conversations. Example calculation assuming 10 hours of founder research a month valued at a loaded 100 USD per hour, compared with the Startup plan billed yearly.
- Hours saved a month
- 10
- Cost of an hour of founder time
- $100
- Time value over a year
- $12,000
- Startup plan, billed yearly
- $1,188
10 hours x $100 x 12 months, compared with the yearly price. An example, not a promise. Your numbers depend on how much research you do today.
Which plan fits
Startup, from $99 a month billed yearly
Startup covers 4 deep research reports, 1 market map and 5 competitors checked weekly, which fits one founder preparing for the board. Move to Team when a second person needs a seat or you want daily checks on up to 25 competitors.
Questions
Questions from founders and CEOs
Most founders start with a market map of their category and then switch on competitor monitoring for the five names that come up in sales calls. If a fundraise is close, the market sizing method shows how each TAM figure is built, and the sample reports show what a finished landscape looks like.
Run your first market map today
Start with the demo on the homepage, then choose a plan when the first competitors are on the map.