Market Map
Market map software that sizes your market
MarketAgent is market map software that turns one question into a sourced map of your category. It finds the players, groups them into segments, plots them on a positioning grid and sizes TAM, SAM and SOM with the method written next to every number.
Market Map on each plan
- Market maps per month
- Startup 1 Team 5 Business 20 Enterprise 60
- Deep research reports per month
- Startup 4 Team 20 Business 50 Enterprise 150
Every fact in the output carries Source capture date
Market Map · Payroll software in Germany
ExamplePrice against product breadth
12 of 12 competitors mapped
10 of 12 players shown at this size, the full list is in the report.
TAM est.
€1.1B
SAM est.
€420M
SOM est.
€8M
Example output
A market map for payroll software in Germany
The map below comes from a saved report and uses anonymised companies such as Lohnwerk, Paysly and Kontora. TAM, SAM and SOM are marked as estimates, with the method shown under each figure.
Read the full saved reportPayroll software in Germany
Saved reportPositioning map
12 of 12 competitors mapped
10 of 12 players shown at this size, the full list is in the report.
TAM
€1.1B
Yearly payroll software spend, firms with 10 to 250 employees
Estimate Method shownSAM
€420M
Firms with 10 to 50 employees buying self-serve
Estimate Method shownSOM
€8M
Three year obtainable revenue at 2 percent share
Estimate Method shownCoverage
What every market map contains
Segments
Players grouped by who they sell to and how, for example HR suites, SMB payroll tools and tax advisor channels.
Players per segment
Up to 30 companies per map with website, headquarters, target customer and the page each detail came from.
Positioning grid
Each company placed on two axes you choose, such as price per seat against product breadth, so white space is visible at a glance.
TAM, SAM and SOM
Market size in three layers with the calculation spelled out. Every number built from assumptions carries the label Estimate.
Price bands
Observed list prices per segment, taken from public pricing pages with the capture date of each one.
Gaps and openings
Segments with few players, unserved buyer groups and positions nobody holds, written as short findings you can act on.
How it works
Market Map in three steps
-
1
Name the market
Type a category, a company or a question such as payroll software in Germany, then pick a region.
-
2
Review the map
MarketAgent reads public pages, groups the players, sizes the market and shows the source behind each dot and number.
-
3
Keep it current
Add the players you care about to monitoring so the map updates as prices, products and positioning change.
Limits
Market Map limits by plan
Plans start at $99 a month billed yearly. The pricing page lists every limit.
| Limit | Startup | Team | Business | Enterprise |
|---|---|---|---|---|
| Market maps per month | 1 | 5 | 20 | 60 |
| Deep research reports per month | 4 | 20 | 50 | 150 |
| Monitored companies | 5 | 25 | 100 | 300 |
Questions
Market Map questions
A map shows the shape of a market. To go deeper on each player, open a competitor profile with pricing, hiring and messaging history. For a full method behind the numbers, see how MarketAgent handles market sizing, or ask a broader question with AI market research reports.
See market map on your own market
Type a company or a category on the homepage and get the first competitors on the map, each with its source.